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In the post, we provide information about new features, share best practices and instructions, talk about current topics relating to the digitalization of the trade fair industry and much more.

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Conteo for Organizers
March 11, 2025
Best Practice

More Visibility After the Trade Show: 365-Day Presence for Exhibitors

The trade show is over – but your visibility remains! With our 365 packages, exhibitors can reach their audience all year round. Choose between monitoring and DIY packages to keep your target group engaged with relevant content. Find out more now!
Conteo for Exhibitors
October 22, 2024
Best Practice

How do I write the perfect post?

The trade fair website is used to reach the first interested parties before the trade fair and to attract new customers. But what do you need to pay attention to if you want to present your product, service or something else?
Conteo for Exhibitors
September 30, 2024
Roadmap

What the new Conteo Publisher can do

The new Conteo Publisher is here with a new design and layout, detailed statistics with timeline and marketing value as well as benchmarks of your performance against other providers.
Conteo for Exhibitors
March 30, 2023
How-to

FAQ for exhibitors

Here you will find the answers to the most frequently asked questions. If your question is not listed here, contact our Servicedesk directly - we are happy to help.
Conteo for Exhibitors
March 30, 2023
How-to

Create events - learn about the different options

You can create your events within the trade fair in different ways - depending on what your needs are. We explain the different possibilities in this article.
Conteo for Exhibitors
March 7, 2023
Best Practice

How do users become aware of your posts and events on the content marketing platform?

Thanks to interest matching on the community platform, your posts and events are automatically sent to the relevant users by email. Find out how you can use this marketing channel to keep your target group up to date with interesting content.
Conteo for Organizers
January 16, 2023
Feature

Posts and Events as data feeds

In addition to the information visible to visitors on our trade fair and community websites, the Conteo platform also offers data feeds that can be used to automatically publish content on social media, livescreens or other third-party systems.
Conteo for Exhibitors
December 27, 2022
How-to

How do I copy an existing post?

Did you know that an existing post can be copied? You can easily do this yourself in the Publisher. We give you instructions on how to do this in this article.
Conteo for Exhibitors
November 7, 2022
How-to

How do I choose the right post type?

The right post types give your trade fair presence structure and help you to reach exactly the target group that is relevant to you. A careful selection will help you to present your content in the best possible way and sustainably increase the success of your trade fair participation.
Conteo Thoughts
November 2, 2022
Thought

Marketing value: How much value do trade fair websites & exhibitor directories really generate?

Today, trade fairs not only have to generate value for their exhibitors on site, but also online. But how well are trade show websites & exhibitor directories equipped to do this? And how well do they commercialize this generated marketing value? A fact check.
Conteo Thoughts
March 22, 2022
Thought

Winning back visitors or what trade fairs can learn from fishing

One of the most important challenges for a successful relaunch of the trade fair industry is winning back visitors. But the old familiar recipes such as attractive supporting programs, elaborate special shows and more self-marketing are reaching their limits. What's next?
Conteo Thoughts
October 26, 2021
Thought

Digitization: Why hybrid trade shows are the wrong way to pursue

Trade shows are becoming hybrid at the moment. This is supposed to allow visitors to choose whether they participate online or offline. I believe that this is the wrong way to pursue then the future is not "online-or-offline", but "online-offline-online".
Conteo Thoughts
April 26, 2021
Thought

In which direction is digitization heading in the trade fair industry?

There is no question that digital extensions of trade shows are needed. For me, however, the question is in which "direction" the events should be extended: horizontally or vertically.
Conteo Thoughts
February 16, 2021
Thought

Interview: "No 6 hours in front of the PC"

On January 10, Hardware digital, the first digital event based on Conteo platform technology, opened its doors. Matthias Baldinger, founder and CEO of Conteo, talks in an interview with Urs Seiler from Smartville.digital about how it works and why he still has concerns about virtual trade fairs.
Conteo Thoughts
December 1, 2020
Thought

We need fundamentally rethink trade fair websites and exhibitor directories

Our thoughts on why we need to fundamenttally rethink trade fair websites and exhibitor directories. Or how trade fairs could acutally deliver on their value proposition online.
Conteo Thoughts
August 17, 2020
Thought

A new approach to digital trade fairs

Our approach to digital trade fairs during the Corona pandemic. Or how gamification could succeed in capturing the essence of the trade fair format digitally...
Conteo Thoughts
July 2, 2020
Thought

Why Covid was a bad driver for the digitization of the exhibition industry

During the last 2 years, the exhibition industry has experienced a digitization push. The driver for this is obvious: Covid-19. But I think it was the wrong one. Digitization should not strive to enable a virtual show visit, but rather enrich the offline experience.