Mingle with us and other organizers at our events and find out all the latest news.
The trade fair website is used to reach the first interested parties before the trade fair and to attract new customers. But what do you need to pay attention to if you want to present your product, service or something else?
The new Conteo Publisher is here with a new design and layout, detailed statistics with timeline and marketing value as well as benchmarks of your performance against other providers.
You can create your events within the trade fair in different ways - depending on what your needs are. We explain the different possibilities in this article.
Here you will find the answers to the most frequently asked questions. If your question is not listed here, contact our Servicedesk directly - we are happy to help.
Thanks to interest matching on the community platform, your posts and events are automatically sent to the relevant users by email. Find out how you can use this marketing channel to keep your target group up to date with interesting content.
In addition to the information visible to visitors on our trade fair and community websites, the Conteo platform also offers data feeds that can be used to automatically publish content on social media, livescreens or other third-party systems.
Did you know that an existing post can be copied? You can easily do this yourself in the Publisher. We give you instructions on how to do this in this article.
The right post types give your trade fair presence structure and help you to reach exactly the target group that is relevant to you. A careful selection will help you to present your content in the best possible way and sustainably increase the success of your trade fair participation.
Today, trade fairs not only have to generate value for their exhibitors on site, but also online. But how well are trade show websites & exhibitor directories equipped to do this? And how well do they commercialize this generated marketing value? A fact check.
One of the most important challenges for a successful relaunch of the trade fair industry is winning back visitors. But the old familiar recipes such as attractive supporting programs, elaborate special shows and more self-marketing are reaching their limits. What's next?
Trade shows are becoming hybrid at the moment. This is supposed to allow visitors to choose whether they participate online or offline. I believe that this is the wrong way to pursue then the future is not "online-or-offline", but "online-offline-online".
There is no question that digital extensions of trade shows are needed. For me, however, the question is in which "direction" the events should be extended: horizontally or vertically.
On January 10, Hardware digital, the first digital event based on Conteo platform technology, opened its doors. Matthias Baldinger, founder and CEO of Conteo, talks in an interview with Urs Seiler from Smartville.digital about how it works and why he still has concerns about virtual trade fairs.
Our thoughts on why we need to fundamenttally rethink trade fair websites and exhibitor directories. Or how trade fairs could acutally deliver on their value proposition online.
Our approach to digital trade fairs during the Corona pandemic. Or how gamification could succeed in capturing the essence of the trade fair format digitally...
During the last 2 years, the exhibition industry has experienced a digitization push. The driver for this is obvious: Covid-19. But I think it was the wrong one. Digitization should not strive to enable a virtual show visit, but rather enrich the offline experience.
