Conteo Events & News

How do I write the perfect post?

The trade fair website is used to reach the first interested parties before the trade fair and to attract new customers. But what do you need to pay attention to if you want to present your product, service or something else?

Roadmap

What the new Conteo Publisher can do

The new Conteo Publisher is here with a new design and layout, detailed statistics with timeline and marketing value as well as benchmarks of your performance against other providers.

How-to

FAQ for exhibitors

Here you will find the answers to the most frequently asked questions. If your question is not listed here, contact our Servicedesk directly - we are happy to help.

How-to

Create events - learn about the different options

You can create your events within the trade fair in different ways - depending on what your needs are. We explain the different possibilities in this article.

Best Practice

How do users become aware of your posts and events on the content marketing platform?

Thanks to interest matching on the community platform, your posts and events are automatically sent to the relevant users by email. Find out how you can use this marketing channel to keep your target group up to date with interesting content.

Feature

Posts and Events as data feeds

In addition to the information visible to visitors on our trade fair and community websites, the Conteo platform also offers data feeds that can be used to automatically publish content on social media, livescreens or other third-party systems.

How-to

How do I copy an existing post?

Did you know that an existing post can be copied? You can easily do this yourself in the Publisher. We give you instructions on how to do this in this article.

Thought

Marketing value: How much value do trade fair websites & exhibitor directories really generate?

Today, trade fairs not only have to generate value for their exhibitors on site, but also online. But how well are trade show websites & exhibitor directories equipped to do this? And how well do they commercialize this generated marketing value? A fact check.

Thought

Winning back visitors or what trade fairs can learn from fishing

One of the most important challenges for a successful relaunch of the trade fair industry is winning back visitors. But the old familiar recipes such as attractive supporting programs, elaborate special shows and more self-marketing are reaching their limits. What's next?

Thought

Digitization: Why hybrid trade shows are the wrong way to pursue

Trade shows are becoming hybrid at the moment. This is supposed to allow visitors to choose whether they participate online or offline. I believe that this is the wrong way to pursue then the future is not "online-or-offline", but "online-offline-online".

Thought

In which direction is digitization heading in the trade fair industry?

There is no question that digital extensions of trade shows are needed. For me, however, the question is in which "direction" the events should be extended: horizontally or vertically.

Thought

Interview: "No 6 hours in front of the PC"

On January 10, Hardware digital, the first digital event based on Conteo platform technology, opened its doors. Matthias Baldinger, founder and CEO of Conteo, talks in an interview with Urs Seiler from Smartville.digital about how it works and why he still has concerns about virtual trade fairs.

Thought

We need fundamentally rethink trade fair websites and exhibitor directories

Our thoughts on why we need to fundamenttally rethink trade fair websites and exhibitor directories. Or how trade fairs could acutally deliver on their value proposition online.

Thought

A new approach to digital trade fairs

Our approach to digital trade fairs during the Corona pandemic. Or how gamification could succeed in capturing the essence of the trade fair format digitally...

Thought

Why Covid was a bad driver for the digitization of the exhibition industry

During the last 2 years, the exhibition industry has experienced a digitization push. The driver for this is obvious: Covid-19. But I think it was the wrong one. Digitization should not strive to enable a virtual show visit, but rather enrich the offline experience.

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New posts

How do I write the perfect post?

What the new Conteo Publisher can do

FAQ for exhibitors

Create events - learn about the different options

How do users become aware of your posts and events on the content marketing platform?

Posts and Events as data feeds

How do I copy an existing post?

Marketing value: How much value do trade fair websites & exhibitor directories really generate?

Winning back visitors or what trade fairs can learn from fishing

Digitization: Why hybrid trade shows are the wrong way to pursue

In which direction is digitization heading in the trade fair industry?

Interview: "No 6 hours in front of the PC"

We need fundamentally rethink trade fair websites and exhibitor directories

A new approach to digital trade fairs

Why Covid was a bad driver for the digitization of the exhibition industry