Launch a new business.
Visitors want to stay informed about their areas of interest even after the fair, while exhibitors are keen to reach their target audience all year round. Watch the video to find out how you can create this connection with Conteo.
The year-round content platform offers several advantages:
- The industry's "super newsletter": Visitors want to stay up to date and subscribe to the newsletters of interesting exhibitors. With Conteo, you offer your visitors a kind of super newsletter that compiles the relevant content for each visitor individually.
- Access to a highly specific target audience: You have a highly specific target audience. Thanks to Conteo, you can offer your exhibitors access to this target audience all year round.
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Stay present without effort: Thanks to regular e-mail updates, your brand regularly lands in your visitors' inboxes.
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Quantifiable marketing value for exhibitors: Every visitor interaction is tracked for exhibitors and quantified with the marketing value.
Launch a year-round content marketing offer
For the period between trade fairs, you can offer your exhibitors different subscriptions to publish their existing content on your trade fair website. This content is sent to visitors by e-mail based on their interests. Exhibitors can track the performance of their content in real time and thus directly measure its success.
Sales independent of the trade fair budget - in a subscription model
Particularly attractive for trade fair organizers: the content marketing subscriptions are financed from the exhibitor's online marketing budget and are therefore independent of the trade fair budget. They are automatically renewed annually, which enables you to generate revenue even in years when there is no trade fair.
Sounds interesting?
Contact us and we will create a non-binding business case for your trade fair.