The unique Conteo mechanism Interest → Content → Exhibitors brings visitors together with the right exhibitors.
On your website, visitors follow the topics and exhibitors that interest them - just like on social media. This creates a clear overview of demand in each topic area.
Your exhibitors publish content on the various topics. This content is distributed to visitors in various places on the website and in personalized email updates. An algorithm evaluates the likelihood of users engaging with the content, ensuring visitors see what genuinely interests them.
Through the content, visitors discover relevant and new exhibitors and are motivated to visit the trade fair and the right booths.
Successful trade fair visit: The Conteo mechanism makes trade fair preparation easier and better. In particular, visitors discover relevant exhibitors that they do not yet know.
Stay up to date all year round: With Conteo, you can keep your visitors up to date on their interests all year round.
More and better prepared booth visitors: Exhibitors can use their content to target visitors and attract them to their booth.
Quantifiable marketing value for exhibitors: Every interaction of visitors with the content generates value for the exhibitor. And with our marketing value, this is quantified and visible.
Easier visitor mobilization: Relevant exhibitor content motivates visitors to visit.
Additional revenue: Conteo offers you a wide range of commercialization opportunities and generates valuable additional sales.
Launching a new product: Conteo enables you to launch a new product alongside your live marketing offer: An online marketing offer that works independently of the exhibitor's trade fair budget.
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