Every click on exhibitor content, every video watched, every website visited generates value. Because in other digital channels such as LinkedIn or Google, your exhibitors would have to pay for these clicks and this traffic.

Conteo quantifies this value for your exhibitors using the so-called marketing value. This hypothetical value shows how much exhibitors would have had to invest for the same performance with a similar target group on other platforms.

This makes the digital presence measurable for exhibitors and the value for their marketing tangible. And this provides the basis for successful commercialization.